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PRACTICE OF MEDICINE --- TECHNIQUES OF PHYSICAL EXAMINATION

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Dieses Buch bietet das praxisrelevante Wissen, um neue Patienten zu gewinnen und vertraute Patienten dauerhaft an die eigene Zahnarztpraxis zu binden. Allein fachliche Kompetenz ist im aktuellen Konkurrenzumfeld nicht genug. Und die Weiterempfehlung durch zufriedene Patienten ist nur eine von vielen Möglichkeiten, bekannter zu werden. Nutzen Sie zusätzlich das Potenzial eines gezielten und systematischen Marketings, um auf Ihre Praxis aufmerksam zu machen. Denn richtig verstanden und umgesetzt, ist auch im Gesundheitswesen Ethik und Marketing kein Widerspruch. Analysen – Konzepte – Umsetzung - Was macht meine Praxis einzigartig gegenüber anderen Praxen? - Was ist meine Hauptzielgruppe? Welche Bedürfnisse hat sie? - Was sind die Schwerpunkte meiner Praxis?< (z.B. Kinderpraxis, Hypnose …) - Welche Möglichkeiten zur Umsetzung von systematischem Marketing habe ich? - Was sind die Besonderheiten von Marketing im Gesundheitsdienstleistungsbereich? NEU - Erkenntnisse aus Wissenschaft und Praxis - Analysen zur Wirksamkeit unterschiedlicher Marketingmaßnahmen (Website, Arztbewertungsportale gewinnen an Bedeutung) - Neues Kapitel: Marketing-Controlling (effizienter Werbemitteleinsatz, Werbeerfolg messbar machen) - Binnenmarketing (das „Wirken“ der Praxis auf die Patienten) - „Arbeitsplatz Praxis“: Moderne Anforderungen an Praxisleitung und Team souverän handhaben Werden Sie aktiv! Machen Sie sich und Ihre Dienstleistung erfahrbar und gewinnen Sie die Herzen Ihrer (zukünftigen) Patienten! Mit Praxistipps und Fallbeispielen. Optimale Positionierung und Wahrnehmung im Markt.

Dentistry. --- Practice of medicine. --- Dentistry. --- Practice and Hospital Management.

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This book focuses on the public policy and political dimensions of Alzheimer’s Disease and other dementias (AD/D) in the United States, with coverage of the global dimensions and relevant examples from other countries. Starting off with a discussion on the characteristics of AD/D and competing theories of their causes, their human and financial costs, and the increasing burden they place on all societies as populations age, the book examines in detail the range of policy issues they raise. These include funding policies, payment policy and regulatory functions, long-term services and support (LTCS), public health and prevention policies. The book analyses the big business surrounding AD/D and shows that the strong public fear of developing dementia heightens the likelihood of exploitation of vulnerable people looking for a technological fix. It examines both informal and formal caregivers and the heavy burden placed on families, primarily women, and recent policy attempts to strengthen LTCS. It also examines the latest evidence of potential risk-reduction and prevention strategies and the difficult issues surrounding advance directives, assisted suicide, and definitions of death that increasingly face policy makers. It concludes by analyzing the policy implications on possible technological scenarios. Robert H. Blank, PhD, (University of Maryland) is an adjunct Professor of Political Science at the University of Canterbury in Christchurch, New Zealand, and a research scholar at New College Florida. He has been a frequent guest professor at Aarhus University in Denmark and at National Taiwan University in Taipei, Taiwan. .

Public policy. --- Practice of medicine. --- Public Policy. --- Health Administration. --- Medical practice --- Practice of medicine --- Physician practice acquisitions

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This volume provides the important concepts necessary for a physician to participate in a reengineering process, develop decision-making skills based on probability and logic rather than “rules,” and to measure and analyze meaningful outcomes of care delivery. This approach has been developed over ten years in a medical student-based program and has been enthusiastically embraced by medical students without backgrounds in engineering or statistics. More specifically, this text will introduce physicians to relevant and available computer software, combined with an in depth knowledge of measurement, variation, and uncertainty. It provides a basis for the transformation of data into information, information into knowledge, and knowledge into wisdom. The first quarter of the book will address understanding and visualizing data, using statistical and graphic analysis. The next quarter addresses the fundamentals of applied statistics, and the application of conditional probability to clinical decision making. The next quarter addresses the four “cornerstones” of modern analytics: regression, classification, association analysis, and clustering. The final section addresses the identification of outliers and their importance in understanding, the assessment of cause and effect and the limitations associated with retrospective data analysis. This toolbox will prepare the interested physician to actively engage in the identification of problem areas, the design of process-based solutions, and the continuous assessment of outcomes of clinical practice. Armed with this toolbox, the reader will be “prepared to make a difference” in the rapidly changing world of healthcare delivery. Measurement and Analysis in Transforming Healthcare Delivery is an excellent resource for general practitioners, health administrators, and all medical professionals interacting with healthcare delivery.

Medicine. --- Health administration. --- Medicine & Public Health. --- Health Administration. --- Medical care --- Data processing. --- Practice of medicine. --- Medical practice --- Practice of medicine --- Physician practice acquisitions

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This text was developed as a book aimed at surgeons and allied health professionals that provides an introduction to the unmet needs , epidemiological, socioeconomic and even political factors that frame Global Surgery. Following upon an understanding of these issues, the text is a practical guide that enables the reader on several levels: to work cross culturally , build relationships and negotiate the logistical challenges of bringing surgical care to low resource settings; to develop an approach to the management of various clinical conditions that would be unfamiliar to most “western” surgeons. Global Surgery is a recently coined term that encompasses many potential meanings. Most would agree that it focuses on the growing recognition of the crisis of access to quality surgical care in low resource settings. Such scenarios exist on every continent. Increasingly surgeons, allied health professionals (NGO), Public Health / Health Policy professionals as well as governmental and non-governmental organizations are engaging in this field. Many surgeons have an interest in Global Health and a desire to become involved but feel ill equipped to do so and unsure where to start. Global Surgery: The Essentials serves as a ready resource to equip surgeons to manage clinical scenarios that lie beyond the scope of their training or current practice but that they would reasonably be expected to encounter in the field.

Medicine. --- Health administration. --- Surgery. --- Medicine & Public Health. --- General Surgery. --- Health Administration. --- Surgery, Primitive --- Medicine --- Practice of medicine. --- Medical practice --- Practice of medicine --- Physician practice acquisitions